New Years and Plastic Surgery

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In a few days, 2014 will be in the past.  This has been the fastest year of my life, and I never even had a feel for it.  The seasons and weather were odd, and it never really felt like it got going.  So, as always, the question becomes, what can I do to make 2015 even better at Yager Esthetics?

This past year was quite successful, in both patient care and community service. We added Exilis Elite for skin tightening, new skin care and stretchmark treatments, improved scar reduction techniques, and enhanced our spider vein and injectables practice quite a bit.

We had very successful Y Gallery art events, with a very high quality group of artists.  Many paintings were sold completely for the benefit of our Hispanic artists.  Our educational seminar series has been met with a tremendous response, and patients are acquiring the tools to make informed decisions.

So, what to do for Yager Esthetics in 2015?  We have some great live events planned, and details will follow soon.  We have hired even more Hispanic women to help the community and our practice grow together.  New technology is being evaluated now to add to the offerings for our patients, both surgical and nonsurgical.

We are expanding our social media outreach, and I still tweet daily and have an active Facebook page.  Look for videos and photos of our events, as well as copies of my live television appearances.

We are interactive, so if there are questions or suggestions of how we may serve you better, or if there are suggestions for Blog topics or seminars, contact us at info@dryager.com or call 212-543-1700 any time.

Prospero Año y Felicidad!

Miss RDUS 2013

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As some of you will recall, I was a judge for Ms RDUS 2012 and it was a wonderful experience. The lovely Chantel Martinez took the crown and it was a terrific event. How time flies.

The opening reception occurred this past Sunday, and the 32 finalists will make this a difficult year to select just one. Even on a brutally hot day in an outdoor venue, Ganesha, on W.204th , all of the girls were professional and beautiful.
While I am not a judge this year, Yager Esthetics is a sponsor of the event, as I feel very strongly about supporting my Hispanic community. The dedication of time and preparation needed to even be considered for the pageant makes each girl special.

I encourage each of you to follow the competition and even come to the finals in Symphony Space this year. Maybe someone from your favorite city will win. It is sure to be a fun time.

Reality TV and Plastic Surgery

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I was recently approached by a television production company about doing a reality TV show in my office. The idea was to follow patients through the consult, surgery and recovery processes. The drama would include a profile of Yager Esthetics and interviews with me, the staff, and anesthesiologists. They offered real money to film a test of 6 episodes here in Washington Heights.

In researching the production company, they were legitimate, with several programs that are currently on television. I decided not to go through with it.

The purpose of my practice, Yager Esthetics, is to serve the Hispanic community with the highest level of safety and professionalism. To have cameras, interruptions in my schedule, and inconvenience to my patients is just not acceptable. I am blessed to be busy, and would be unable to attend to as many people that need me.

I guess stardom will have to wait. Maybe in the future, if the right offer came along in the Spanish language, I would consider it. To have a wider platform to educate my community on the does and don’ts of plastic surgery is intriguing. Until then, you will just have to come and see me in person.

Plastic Surgery Commercials on Radio and Television

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There are more and more advertisements for plastic surgery on television and the radio. As with any commercial, the effectiveness comes from hearing it over and over, and from the feeling of the listener or viewer that if it is on tv or the radio, it must be good. These are dangerous assumptions.

I have advertised on the television and radio in the past to attempt to let more patients know about Yager Esthetics. You can see my commercial on youtube if you look. It worked pretty well, and my approach was to just let actual patients talk about their experience with my office. It was tasteful, and I feel good about it. So why did I stop after a few months?

For the most part, the other commercials I saw and heard were from less than professional offices. Many were misleading as to the qualifications of the doctors, and some were unethical. I did not want to be associated with that group of doctors. Advertising is a paid attempt to sell goods or services, and is not truly regulated. Many are not Board Certified by the American Board of Plastic Surgery- some are Facial Plastic Surgeons (ENT) with no formal training in surgery of the breast and body, others Board Certified Surgeons ( some Ob Gyn) who fancy themselves qualified.

Being a recognized expert in plastic surgery for the Hispanic community, I am interviewed a lot on television and in magazines and newspapers (see the clips on our homepage). I am answering the questions of the public, and commenting on stories of the day. It is educational for the audience, and not trying to sell anything. I would prefer that people enjoy their time watching television to relax, not to feel like they have to obtain a service to be a better person. Thankfully, the cable tv statistics for 2020 seem to back up this mindset, as people want the best way to watch their favorite content, not to find their favorite plastic surgeon.

I am flattered every time someone takes their time to visit me at Yager Esthetics, and honored when they choose me to perform their procedures. I feel good knowing that they are here for me, I have used no slick or misleading words to fool anyone as to my training, and that I have earned the trust of my community to be the choice for so many women and men.