Social media has become an important communication tool for Yager Esthetics as well as many other practices. As my practice has evolved from its opening in 1997, I have found that the majority of the referrals still come from my existing patients, but I have seen a tremendous increase in patients from the internet.
While I do not participate in Facebook for my personal life, I have found it helpful for my practice and patients. It gives a little more connection to what we do at Yager Esthetics. In a little more than a year or so, we have created a following with minimal efforts. We will concentrate a little more on this in 2013.
My weekly blog has been going without fail for about 2 years now, and my patients seem to enjoy these little insights into my writing style and thoughts. If you are reading this, please comment and let us know how to make it better, or if there are topics you would like me to comment on.
Twitter is also a very exciting part of my plans for the year to come. We usually tweet at least daily, but I promise to use my mobile app to help keep my followers entertained and informed for the future. The format is fun to work in. Then there is Instagram – another platform which I don’t use to it’s full potential. I know a lot of people and businesses use an organic instagram growth service to boost their followers, so that is something I may look into.
I look forward to connecting on a more personal level (social media wise that is) with all of you. I want you to feel a part of what we have been building for over 15 years. So please follow me, like me, read my blog and mention me. I need all the Facebook friends I can get!