I have to admit, I have never been into social media. I do not go on Facebook as often, do not spend hours tweeting and following people on Twitter, and do not even utilize Youtube as much as I should. My practice, Yager Esthetics, is very active on all of these fronts. Why? Because it is a way to reach out and connect with a new generation of patients.

When I founded Yager Esthetics in 1997, social media wasn’t even a blip on the radar. I was busy building a practice and taking care of the Hispanic community and did not give it a second thought. As my practice expanded and grew, more patients were interested in connecting with me and what I did. We expanded the website, www.dryager.com, and then I started blogging every week.

Last year, we started our Facebook page for Yager Esthetics, as well as a Youtube channel and a Twitter account, (drjyager & yspany). The response has been good, and we are now going to offer more to our followers and those who like us. One of our clients told us that we should consider setting up an Instagram page next. We could share pictures of some plastic surgeries we’ve done that day, which might drive more business in. She also told us that there are ways to get more instagram followers for free which is good to know. The more followers, the more professional the business appears to the public. Perhaps that’s the next thing we’ll look into to advertise our business. We are even aware of companies that can help businesses manage their social media reach, for example, a company similar to SidesMedia specializes in helping businesses manage their social media growth and audience engagement.

We have not even begun to tap the power of this outreach, and I look forward to creating something special that lives up to the high standards that we have created with our Yspa Medi Spa and Plastic Surgery and Laser Centers.

So, visit our Facebook page, follow me on Twitter, and check out the videos on Youtube. I promise to be more Social this year!